About Darren Richards
I’m a highly skilled marketing professional with a specialized focus on social media and digital media marketing. I have 5+ years of experience working in the marketing field by advertising products that would meet the needs and demands of customers with a further 3+ years of direct experience with customer service. I possess advanced certification in key software applications, including Microsoft Word, Excel, PowerPoint, Hootsuite, and Google Analytics. I demonstrate exceptional communication, leadership, and teamwork abilities, consistently delivering outstanding results. Strong project management, copywriting, search engine optimization, research, and data analysis skills.
2022 - 2023
George Brown College
I developed the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing also marketing analytics.
2019 - 2022
University of the West Indies
2023 - 2023
• Conducted website audits to ensure accurate image and content display.
• Gathered and updated information across various platforms and applications.
• Performed rigorous checks on E-commerce platforms for errors and inconsistencies.
• Recommended SEO enhancements and conducted A/B testing.
• Authored and published editorial articles, contributing to top banner updates and site navigation improvements.
2022 - 2023
• Collaborated with management to create personalized sales and clientele strategies.
• Established credibility while staying informed about market trends.
• Monitored local market changes, supporting the execution of sales strategies.
• Demonstrated persuasive, confident, friendly, and genuine service, enhancing customer satisfaction.
• Suggested complementary products to meet customers’ specific needs, contributing to increased sales.
2021 - 2022
Attractions of Barbados Inc.
• Assist potential clients in planning their memorable experiences with Tiami Catamaran Cruises, Bajan Bus, and Cat and the Fiddle Cruises by arranging bookings and offering personalized quotes.
• Welcome and assist customers with warmth and professionalism when they call our Reservation Department, providing them with the information they need to make their booking decisions.
• Offer expert advice and recommendations to clients, helping them make informed choices about their bookings and reservations.
• Handle payments with care and efficiency, generating and issuing receipts promptly for cruises and tours, ensuring a hassle-free experience for our valued guests.
2021 - 2021
United and Strong Inc
• Developed and executed timelines, deliverables, and key metric reporting to achieve communication objectives.
• Identified and cultivated strategic partnerships.
• Formulated and implemented local media and communication strategies, managing agency and media partner relationships.
• Produced monthly marketing reports and organized virtual events/workshops, including brochures, posters, and promotional materials.
Be Rich with Style
• Established a non-profit lifestyle brand to express persons’ uniqueness.
• Promoted an inclusive and empowered community on platforms such as Instagram, TikTok, Twitter& LinkedIn.
• As Brand Manager, developed and executed strategies leading to a 17.5% increase in Instagram followers in the past 3 months.
• As Digital Content Director, generated high-quality, shareable content and devised a monthly content calendar, resulting in a +14.6% engagement increase over the previous month and a +7.1% increase over 3 months.
2019 - 2020
Duty-Free Caribbean Holdings
• Executed strategic marketing plans to drive company goals.
• Created diverse communication materials, including videos and campaign proposals.
• Contributed to various marketing projects and campaigns.
• Promoted promotional campaigns across the website, social media, and radio.